Value-based adoption of MDS:an empirical investigation

ZHOU Yi1; MENG Wei-dong1; DU Hui-ying2; WU Ping-yao2

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Value-based adoption of MDS:an empirical investigation

更新时间：2024-10-14

- Value-based adoption of MDS:an empirical investigation
- Issue 9, Pages: 97-102(2008)
- 作者机构：
  
  1. 重庆大学经济与工商管理学院
  2. 北京邮电大学经济管理学院
- 作者简介：
- 基金信息：
- DOI：
  CLC： F224;F626
- Published：2008
- 稿件说明：
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ZHOU Yi1, MENG Wei-dong1, DU Hui-ying2, et al. Value-based adoption of MDS:an empirical investigation[J]. 2008, (9): 97-102.
DOI：

ZHOU Yi1, MENG Wei-dong1, DU Hui-ying2, et al. Value-based adoption of MDS:an empirical investigation[J]. 2008, (9): 97-102. DOI：

摘要

研究影响消费者购买意愿的重要因素

构建了移动数据业务消费者购买意愿影响因素的回归模型(VAMDS)。分别选择3个城市对中国移动3个品牌的移动通信消费者进行随机抽样调查

分析结果发现:社会影响因素、价格和有用性是影响移动数据业务消费者购买意愿的关键因素

而安全性在国内对现阶段的主流业务却影响不显著。

Abstract

The influence factors of customers’ behavioral intention

and constructs the regression model for the influence factors of customers behavioral intention of mobile data services（VAMDS） was analyzed.China mobile users of ease-own

GoTone and M-zone are chosen as our random surveys in Beijing

Nanjing and Chongqing.That the top three most important factors of customers behavioral intention of MDS are price

usefulness and social influence

and the security for customers’ behavioral intention validated by overseas scholars isn’t supported in the main MDS in China now.

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